New Specials
2026 Ford F-150 STX
Stock #: TKD01199
Offer Expires 5/31/2026
-
$7,665 SAVINGS$46,625 Ronnie Watkins Price
- MSRP: $54,290
- RWF Discount: -$6,665
- -$1,000
- Your Price: $46,625
- -$3,000
Some restrictions apply. See Dealer for Details.
-
$7,665 SAVINGS$46,625 Ronnie Watkins Price
- MSRP: $54,290
- RWF Discount: -$6,665
- -$1,000
- Your Price: $46,625
- -$3,000
Some restrictions apply. See Dealer for Details.
2026 Ford F-150 XLT
Stock #: TFA54103
Offer Expires 5/31/2026
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$7,149 SAVINGS$55,556 Ronnie Watkins Price
- MSRP: $62,705
- RWF Discount: -$6,149
- -$1,000
- Your Price: $55,556
- -$3,000
Some restrictions apply. See Dealer for Details.
-
$7,149 SAVINGS$55,556 Ronnie Watkins Price
- MSRP: $62,705
- RWF Discount: -$6,149
- -$1,000
- Your Price: $55,556
- -$3,000
Some restrictions apply. See Dealer for Details.
2025 Ford F-150 LARIAT
Stock #: SFC62532
Offer Expires 5/31/2026
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$7,340 SAVINGS$66,300 Ronnie Watkins Price
- MSRP: $73,640
- RWF Discount: -$7,340
- Your Price: $66,300
Some restrictions apply. See Dealer for Details.
-
$7,340 SAVINGS$66,300 Ronnie Watkins Price
- MSRP: $73,640
- RWF Discount: -$7,340
- Your Price: $66,300
Some restrictions apply. See Dealer for Details.
2026 Ford Escape Active
Stock #: TUA03163
Offer Expires 5/31/2026
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$4,381 SAVINGS$30,554 Ronnie Watkins Price
- MSRP: $34,935
- RWF Discount: -$2,381
- -$2,000
- Your Price: $30,554
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$4,381 SAVINGS$30,554 Ronnie Watkins Price
- MSRP: $34,935
- RWF Discount: -$2,381
- -$2,000
- Your Price: $30,554
- -$2,500
Some restrictions apply. See Dealer for Details.
2026 Ford Escape ST-Line
Stock #: TUA10985
Offer Expires 5/31/2026
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$4,503 SAVINGS$31,772 Ronnie Watkins Price
- MSRP: $36,275
- RWF Discount: -$2,503
- -$2,000
- Your Price: $31,772
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$4,503 SAVINGS$31,772 Ronnie Watkins Price
- MSRP: $36,275
- RWF Discount: -$2,503
- -$2,000
- Your Price: $31,772
- -$2,500
Some restrictions apply. See Dealer for Details.
2025 Ford Bronco Sport Outer Banks
Stock #: SRE97232
Offer Expires 5/31/2026
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$4,215 SAVINGS$37,050 Ronnie Watkins Price
- MSRP: $41,265
- RWF Discount: -$2,715
- -$1,500
- Your Price: $37,050
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$4,215 SAVINGS$37,050 Ronnie Watkins Price
- MSRP: $41,265
- RWF Discount: -$2,715
- -$1,500
- Your Price: $37,050
- -$2,500
Some restrictions apply. See Dealer for Details.
2025 Ford Bronco Sport Badlands
Stock #: SRE20104
Offer Expires 5/31/2026
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$4,414 SAVINGS$39,621 Ronnie Watkins Price
- MSRP: $44,035
- RWF Discount: -$2,914
- -$1,500
- Your Price: $39,621
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$4,414 SAVINGS$39,621 Ronnie Watkins Price
- MSRP: $44,035
- RWF Discount: -$2,914
- -$1,500
- Your Price: $39,621
- -$2,500
Some restrictions apply. See Dealer for Details.
2026 Ford Bronco Big Bend
Stock #: TLA80997
Offer Expires 5/31/2026
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$3,004 SAVINGS$46,661 Ronnie Watkins Price
- MSRP: $49,665
- RWF Discount: -$3,004
- Your Price: $46,661
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$3,004 SAVINGS$46,661 Ronnie Watkins Price
- MSRP: $49,665
- RWF Discount: -$3,004
- Your Price: $46,661
- -$2,500
Some restrictions apply. See Dealer for Details.
2025 Ford Bronco Outer Banks
Stock #: SLB17158
Offer Expires 5/31/2026
-
$4,809 SAVINGS$56,166 Ronnie Watkins Price
- MSRP: $60,975
- RWF Discount: -$3,809
- -$1,000
- Your Price: $56,166
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$4,809 SAVINGS$56,166 Ronnie Watkins Price
- MSRP: $60,975
- RWF Discount: -$3,809
- -$1,000
- Your Price: $56,166
- -$2,500
Some restrictions apply. See Dealer for Details.
2026 Ford Explorer Active
Stock #: TGB28359
Offer Expires 5/31/2026
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$3,928 SAVINGS$38,652 Ronnie Watkins Price
- MSRP: $42,580
- RWF Discount: -$2,928
- -$1,000
- Your Price: $38,652
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$3,928 SAVINGS$38,652 Ronnie Watkins Price
- MSRP: $42,580
- RWF Discount: -$2,928
- -$1,000
- Your Price: $38,652
- -$2,500
Some restrictions apply. See Dealer for Details.
2026 Ford Explorer Tremor
Stock #: TGB00158
Offer Expires 5/31/2026
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$5,929 SAVINGS$58,086 Ronnie Watkins Price
- MSRP: $64,015
- RWF Discount: -$4,929
- -$1,000
- Your Price: $58,086
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$5,929 SAVINGS$58,086 Ronnie Watkins Price
- MSRP: $64,015
- RWF Discount: -$4,929
- -$1,000
- Your Price: $58,086
- -$2,500
Some restrictions apply. See Dealer for Details.
2025 Ford Expedition Platinum
Stock #: SEA77938
Offer Expires 5/31/2026
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$6,717 SAVINGS$75,277 Ronnie Watkins Price
- MSRP: $81,994
- RWF Discount: -$6,717
- Your Price: $75,277
- -$2,000
Some restrictions apply. See Dealer for Details.
-
$6,717 SAVINGS$75,277 Ronnie Watkins Price
- MSRP: $81,994
- RWF Discount: -$6,717
- Your Price: $75,277
- -$2,000
Some restrictions apply. See Dealer for Details.
2026 Ford Expedition King Ranch
Stock #: TEA20475
Offer Expires 5/31/2026
-
$6,656 SAVINGS$81,994 Ronnie Watkins Price
- MSRP: $88,650
- RWF Discount: -$6,656
- Your Price: $81,994
- -$2,000
Some restrictions apply. See Dealer for Details.
-
$6,656 SAVINGS$81,994 Ronnie Watkins Price
- MSRP: $88,650
- RWF Discount: -$6,656
- Your Price: $81,994
- -$2,000
Some restrictions apply. See Dealer for Details.
2025 Ford Super Duty F-250 SRW LARIAT
Stock #: SED43295
Offer Expires 5/31/2026
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$8,546 SAVINGS$81,524 Ronnie Watkins Price
- MSRP: $90,070
- RWF Discount: -$8,546
- Your Price: $81,524
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$8,546 SAVINGS$81,524 Ronnie Watkins Price
- MSRP: $90,070
- RWF Discount: -$8,546
- Your Price: $81,524
- -$2,500
Some restrictions apply. See Dealer for Details.
2025 Ford Transit Cargo Van
Stock #: SKB31776
Offer Expires 5/31/2026
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$4,862 SAVINGS$54,608 Ronnie Watkins Price
- MSRP: $59,470
- RWF Discount: -$4,862
- Your Price: $54,608
Some restrictions apply. See Dealer for Details.
-
$4,862 SAVINGS$54,608 Ronnie Watkins Price
- MSRP: $59,470
- RWF Discount: -$4,862
- Your Price: $54,608
Some restrictions apply. See Dealer for Details.
101 George Wallace Drive, Gadsden, AL 35903