The above video shows a Ford Bronco driving through a wooded backroad, a Ford Ranger driving through offroad terrain, and a Ford F-150 driving down a dirt road.
Quality Service
Certified Service Experts Can Help
We made your Ford the superior vehicle it is today and we want to ensure it remains that way. Ronnie Watkins Ford technicians are highly trained and certified to perform whatever work you may need on your vehicle. Schedule your next appointment with us today.
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2025 F-150
When it comes to performance, durability and capability, the 2025 Ford F-150® pickup checks all the boxes. Whichever model you choose, there’s a treasure trove of standard and available features, so your ideal pickup can be equipped to be — and do whatever you want.
Ronnie Watkins Ford
Ronnie Watkins Ford in Gadsden, Alabama is proud to be one of the premier automotive dealerships in our area. From the moment you walk into our showroom, you'll know our Commitment To Customer Service is second to none. We strive to make your experience with Ronnie Watkins Ford a great one - now and for the life of your vehicle. Ronnie Watkins Ford is proud to be an 15 time recipient of the Ford President's Award, voted by our customers.
More About UsVisit Us
101 George Wallace Drive, Gadsden, AL 35903
| Monday | 9:00AM - 6:00PM |
| Tuesday | 9:00AM - 6:00PM |
| Wednesday | 9:00AM - 6:00PM |
| Thursday | 9:00AM - 6:00PM |
| Friday | 9:00AM - 6:00PM |
| Saturday | 9:00AM - 6:00PM |
| Sunday | Closed |
| Monday | 7:30AM - 5:30PM |
| Tuesday | 7:30AM - 5:30PM |
| Wednesday | 7:30AM - 5:30PM |
| Thursday | 7:30AM - 5:30PM |
| Friday | 7:30AM - 5:30PM |
| Saturday | Closed |
| Sunday | Closed |
| Monday | 8:00AM - 5:30PM |
| Tuesday | 8:00AM - 5:30PM |
| Wednesday | 8:00AM - 5:30PM |
| Thursday | 8:00AM - 5:30PM |
| Friday | 8:00AM - 5:30PM |
| Saturday | 8:00AM - 1:00PM |
| Sunday | Closed |
Ronnie Watkins Ford of Gadsden
Whether you live in Gadsden, Rainbow City, Southside, or any of the communities surrounding Birmingham, Alabama, you know you can turn to Ronnie Watkins Ford when you're in the market for a new or pre-owned vehicle. Discover how our people make the car-buying process fun and simple.
Why Shop at Ronnie Watkins Ford?
Ronnie Watkins founded Ronnie Watkins Ford in 1998 to give Gadsden and the surrounding area a premier car dealership that offers an honest and no-hassle experience when buying a new sedan, truck, or SUV. This commitment to going the extra mile for our customers shows, because we're a twelve-time President's Award winner, and in 2011, we won the Ford Salute to Dealers award.
Additionally, our experienced sales and service staff have strong ties to the community. That's why we're proud to help out with charities and organizations that include the Salvation Army, Big Oak Ranch, United Way, Etowah County Red Cross, the ESTEEM Program, and local high schools and colleges.
Finding Your Perfect Vehicle
It doesn't matter if you're in the market for a new Ford F-150, Escape, Bronco, Maverick, or Explorer, you'll find an excellent selection of all the top vehicles at our dealership. Plus, if you have a certain vehicle in mind, our convenient and no-obligation CarFinder tool can help. Simply tell us the details of the vehicle you're searching for, and our staff will do all the hard work of finding your perfect car for you.
Even if you're interested in purchasing a pre-owned vehicle, we can help. We have a variety of makes and models available. Check out our inventory online, and then start narrowing down your options by year, price, color, and more to find the vehicle that's the perfect fit.
Getting the Financing You Need
After you find your ideal vehicle, it's time to come up with the financing you need to get it home. With our guaranteed credit approval program, we make it easy to find the option that suits you, even if you're just starting out and have no credit or you're rebuilding your credit. The professionals in our finance department love to work with numbers, so they're happy to sit down with you to discuss all your loan or lease options.
Coming Back for Dependable Service
Once you drive your new vehicle home, you know you can always come back to our service department for dependable care. Our Quick Lane technicians receive training specific to Quick Lane procedures, so you can rest assured that you're getting expert service when it fits your schedule.
Additionally, our main shop technicians each specialize in different aspects of repair, such as diesel or transmission, to better meet your needs. We also have two senior Master Technicians who are fully Ford-certified in all aspects. If you like doing some of the work yourself, our parts center is ready to provide the genuine Ford parts you need to make sure your vehicle stays in top shape.
No matter where you live around Gadsden, you can turn to Ronnie Watkins Ford for a great selection of vehicles and friendly professionals that make the difference.