New Specials
2026 Ford F-150 STX
Stock #: TKD79589
Offer Expires 6/30/2026
-
$8,365 SAVINGS$48,025 Ronnie Watkins Price
- MSRP: $56,390
- RWF Discount: -$7,365
- -$1,000
- Your Price: $48,025
- -$3,000
Some restrictions apply. See Dealer for Details.
-
$8,365 SAVINGS$48,025 Ronnie Watkins Price
- MSRP: $56,390
- RWF Discount: -$7,365
- -$1,000
- Your Price: $48,025
- -$3,000
Some restrictions apply. See Dealer for Details.
2026 Ford F-150 XLT
Stock #: TFA54103
Offer Expires 6/30/2026
-
$7,149 SAVINGS$55,556 Ronnie Watkins Price
- MSRP: $62,705
- RWF Discount: -$6,149
- -$1,000
- Your Price: $55,556
- -$4,000
Some restrictions apply. See Dealer for Details.
-
$7,149 SAVINGS$55,556 Ronnie Watkins Price
- MSRP: $62,705
- RWF Discount: -$6,149
- -$1,000
- Your Price: $55,556
- -$4,000
Some restrictions apply. See Dealer for Details.
2025 Ford F-150 LARIAT
Stock #: SFC62532
Offer Expires 6/30/2026
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$10,840 SAVINGS$62,800 Ronnie Watkins Price
- MSRP: $73,640
- RWF Discount: -$7,340
- -$3,500
- Your Price: $62,800
- -$3,000
Some restrictions apply. See Dealer for Details.
-
$10,840 SAVINGS$62,800 Ronnie Watkins Price
- MSRP: $73,640
- RWF Discount: -$7,340
- -$3,500
- Your Price: $62,800
- -$3,000
Some restrictions apply. See Dealer for Details.
2026 Ford Escape ST-Line
Stock #: TUA06780
Offer Expires 6/30/2026
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$5,503 SAVINGS$30,772 Ronnie Watkins Price
- MSRP: $36,275
- RWF Discount: -$2,503
- -$3,000
- Your Price: $30,772
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$5,503 SAVINGS$30,772 Ronnie Watkins Price
- MSRP: $36,275
- RWF Discount: -$2,503
- -$3,000
- Your Price: $30,772
- -$2,500
Some restrictions apply. See Dealer for Details.
2025 Ford Bronco Sport Outer Banks
Stock #: SRE97232
Offer Expires 6/30/2026
-
$5,215 SAVINGS$36,050 Ronnie Watkins Price
- MSRP: $41,265
- RWF Discount: -$2,715
- -$2,500
- Your Price: $36,050
- -$4,500
Some restrictions apply. See Dealer for Details.
-
$5,215 SAVINGS$36,050 Ronnie Watkins Price
- MSRP: $41,265
- RWF Discount: -$2,715
- -$2,500
- Your Price: $36,050
- -$4,500
Some restrictions apply. See Dealer for Details.
2025 Ford Bronco Sport Badlands
Stock #: SRE20104
Offer Expires 6/30/2026
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$7,536 SAVINGS$36,499 Ronnie Watkins Price
- MSRP: $44,035
- RWF Discount: -$5,036
- -$2,500
- Your Price: $36,499
- -$4,500
Some restrictions apply. See Dealer for Details.
-
$7,536 SAVINGS$36,499 Ronnie Watkins Price
- MSRP: $44,035
- RWF Discount: -$5,036
- -$2,500
- Your Price: $36,499
- -$4,500
Some restrictions apply. See Dealer for Details.
2026 Ford Bronco Big Bend
Stock #: TLA80997
Offer Expires 6/30/2026
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$3,004 SAVINGS$46,661 Ronnie Watkins Price
- MSRP: $49,665
- RWF Discount: -$3,004
- Your Price: $46,661
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$3,004 SAVINGS$46,661 Ronnie Watkins Price
- MSRP: $49,665
- RWF Discount: -$3,004
- Your Price: $46,661
- -$2,500
Some restrictions apply. See Dealer for Details.
2026 Ford Bronco Outer Banks
Stock #: TLA99106
Offer Expires 6/30/2026
-
$52,930 Ronnie Watkins Price
- MSRP: $52,930
- Your Price: $52,930
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$52,930 Ronnie Watkins Price
- MSRP: $52,930
- Your Price: $52,930
- -$2,500
Some restrictions apply. See Dealer for Details.
2026 Ford Explorer Active
Stock #: TGB28359
Offer Expires 6/30/2026
-
$2,928 SAVINGS$39,652 Ronnie Watkins Price
- MSRP: $42,580
- RWF Discount: -$2,928
- Your Price: $39,652
Some restrictions apply. See Dealer for Details.
-
$2,928 SAVINGS$39,652 Ronnie Watkins Price
- MSRP: $42,580
- RWF Discount: -$2,928
- Your Price: $39,652
Some restrictions apply. See Dealer for Details.
2026 Ford Explorer Tremor
Stock #: TGB00158
Offer Expires 6/30/2026
-
$6,679 SAVINGS$57,336 Ronnie Watkins Price
- MSRP: $64,015
- RWF Discount: -$4,929
- -$1,750
- Your Price: $57,336
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$6,679 SAVINGS$57,336 Ronnie Watkins Price
- MSRP: $64,015
- RWF Discount: -$4,929
- -$1,750
- Your Price: $57,336
- -$2,500
Some restrictions apply. See Dealer for Details.
2025 Ford Transit Cargo Van
Stock #: SKB31776
Offer Expires 6/30/2026
-
$14,140 SAVINGS$45,330 Ronnie Watkins Price
- MSRP: $59,470
- RWF Discount: -$14,140
- Your Price: $45,330
Some restrictions apply. See Dealer for Details.
-
$14,140 SAVINGS$45,330 Ronnie Watkins Price
- MSRP: $59,470
- RWF Discount: -$14,140
- Your Price: $45,330
Some restrictions apply. See Dealer for Details.
2026 Ford Maverick XLT
Stock #: TRA88877
Offer Expires 6/30/2026
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$1,724 SAVINGS$32,946 Ronnie Watkins Price
- MSRP: $34,670
- RWF Discount: -$1,724
- Your Price: $32,946
- -$3,000
Some restrictions apply. See Dealer for Details.
-
$1,724 SAVINGS$32,946 Ronnie Watkins Price
- MSRP: $34,670
- RWF Discount: -$1,724
- Your Price: $32,946
- -$3,000
Some restrictions apply. See Dealer for Details.
2025 Ford Ranger XL
Stock #: SLE75191
Offer Expires 6/30/2026
-
$3,993 SAVINGS$31,397 Ronnie Watkins Price
- MSRP: $35,390
- RWF Discount: -$1,993
- -$2,000
- Your Price: $31,397
- -$3,000
Some restrictions apply. See Dealer for Details.
-
$3,993 SAVINGS$31,397 Ronnie Watkins Price
- MSRP: $35,390
- RWF Discount: -$1,993
- -$2,000
- Your Price: $31,397
- -$3,000
Some restrictions apply. See Dealer for Details.
2026 Ford Super Duty F-250 SRW F-250® Lariat®
Stock #: TEC43474
Offer Expires 6/30/2026
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$4,995 SAVINGS$84,585 Ronnie Watkins Price
- MSRP: $89,580
- RWF Discount: -$4,995
- Your Price: $84,585
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$4,995 SAVINGS$84,585 Ronnie Watkins Price
- MSRP: $89,580
- RWF Discount: -$4,995
- Your Price: $84,585
- -$2,500
Some restrictions apply. See Dealer for Details.
2026 Ford Super Duty F-250 SRW F-250® Platinum®
Stock #: TED91761
Offer Expires 6/30/2026
-
$2,000 SAVINGS$96,325 Ronnie Watkins Price
- MSRP: $98,325
- RWF Discount: -$2,000
- Your Price: $96,325
- -$2,500
Some restrictions apply. See Dealer for Details.
-
$2,000 SAVINGS$96,325 Ronnie Watkins Price
- MSRP: $98,325
- RWF Discount: -$2,000
- Your Price: $96,325
- -$2,500
Some restrictions apply. See Dealer for Details.
101 George Wallace Drive, Gadsden, AL 35903