Family owned and operated for over 17 years, you can feel the warm, inviting atmosphere of our Ford dealership the minute you set foot in the door. When it's time to get the keys to a Ford Taurus, F-150, Fiesta, Focus, Fusion, Mustang, Escape, or Explorer, drivers from all over Gadsden, Southside, Rainbow City, and Jacksonville visit us for a one-of-a-kind experience!
When we say that our sales team has years of experience selling the new Ford lineup in Alabama, we mean it. Most of our staff have been with us since we opened nearly two decades ago. So not only do they know new Ford models inside and out, they're actually invested in the community. At many dealerships, there is a near-constant turnover of salespeople, so you rarely get the opportunity to really know who you're working with when you come in to explore your buying options. Not at Ronnie Watkins Ford. We treat our team like family, until they become family. So whether you bought a new car yesterday or one of our reliable used cars, trucks, or SUVs five years ago, you'll still see the same friendly faces when you come in today.
At Ronnie Watkins Ford, we make it our mission to kick all of the negative stereotypes of dealerships to the curb. Whether you want to buy a new or used car, purchase or lease, or trade-in your old car, we're here to help. We'll help you find the right solution for your lifestyle, whether it's hunting down that perfect, affordable pre-owned car or building a budget-friendly Ford lease and auto loan for the crossover or truck of your dreams. We go the extra mile, because an investment into our community is an investment into our future.
Along with being voted "#1 Favorite New Car Dealer" in recent Reader's Choice Awards, we have also scored a win as the #1 Best Automotive Service Department for our efficient, expert, and affordable maintenance and repairs in Gadsden. From oil changes to brake service, we have you covered. We use only the best genuine Ford auto parts when we service your vehicle; for do-it-yourselfers, we also provide a full inventory of replacement, performance, and custom parts.
But we know that words on a screen are just that. Just words. So we encourage you instead to talk to your neighbors, friends, and family to learn more about the Ronnie Watkins Ford experience. Or, better yet, give us a call at 256-543-9400 or come to 101 George Wallace Drive in Gadsden, AL and see it for yourself.