Welcome to Ronnie Watkins Ford Inc.

Ronnie Watkins Ford in Gadsden, Alabama is proud to be one of the premier automotive dealerships in our area. From the moment you walk into our showroom, you'll know our Commitment To Customer Service is second to none. We strive to make your experience with Ronnie Watkins Ford a good one - now and for the life of your vehicle. Whether you are here to research an upcoming purchase of a new Ford near Calhoun County, find a pre-owned vehicle or schedule a service appointment, our family is here to assist you and insure that we exceed your expectations. Thank you for stopping by.

Ronnie Watkins, President
Brittney Watkins, Internet/Marketing Manager
Lauren Watkins, Internet/Marketing Manager

At Ronnie Watkins Ford, We Say That Car-Buying Should Be Fast, Fun, and Overall Easy!

Family owned and operated for over 17 years, you can feel the warm, inviting atmosphere of our Ford dealership the minute you set foot in the door. When it's time to get the keys to a Ford Taurus, F-150, Fiesta, Focus, Fusion, Mustang, Escape, or Explorer, drivers from all over Gadsden, Southside, Rainbow City, Centre and Jacksonville visit us for a one-of-a-kind experience!

When we say that our sales team has years of experience selling the new Ford lineup in Alabama, we mean it. Most of our staff have been with us since we opened nearly two decades ago. So not only do they know new Ford models inside and out, they're actually invested in the community in and around Marshall, Cherokee, and St. Clair County. At many dealerships near Blount County, there is a near-constant turnover of salespeople, so you rarely get the opportunity to really know who you're working with when you come in to explore your buying options. Not at Ronnie Watkins Ford. We treat our team like family, until they become family. So whether you bought a new car yesterday or one of our reliable used cars, trucks, or SUVs five years ago, you'll still see the same friendly faces when you come in today.

Enjoy a No-Hassle, Honest Experience in Gadsden with Easy Financing and Professional Service

At Ronnie Watkins Ford, we make it our mission to kick all of the negative stereotypes of dealerships to the curb. Whether you want to buy a new or used car, purchase or lease, or trade-in your old car, we're here to help. We'll help you find the right solution for your lifestyle, whether it's hunting down that perfect, affordable pre-owned car near Calhoun County, or building a budget-friendly Ford lease and auto loan for the crossover or truck of your dreams. We go the extra mile, because an investment into our Centre area community is an investment into our future.

Along with being voted "#1 Favorite New Car Dealer" in recent Reader's Choice Awards, we have also scored a win as the #1 Best Automotive Service Department for our efficient, expert, and affordable maintenance and repairs in Gadsden. From oil changes to brake service, we have you covered. We use only the best genuine Ford auto parts when we service your vehicle; for do-it-yourselfers, we also provide a full inventory of replacement, performance, and custom parts.

But we know that words on a screen are just that. Just words. So we encourage you instead to talk to your neighbors, friends, and family near Marshall, Blount, St. Clair, and Cherokee County to learn more about the Ronnie Watkins Ford experience. Or, better yet, give us a call at 256-543-9400 or come to 101 George Wallace Drive in Gadsden, AL and see it for yourself.



Ronnie Watkins Ford Inc.

101 George Wallace Drive
Directions Gadsden, AL 35903

  • Sales: (800) 640-9469
  • Service: (800) 640-9469
  • Parts: (800) 640-9469
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