Ronnie Watkins Ford

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A Vehicle for Every Lifestyle

See our full lineup of vehicles and find the one that best fits you.

Shop Certified Pre-Owned at Ronnie Watkins Ford in Gadsden AL

We call it Ford Certified Pre-Owned (CPO). You'll call it peace of mind. That's because every CPO vehicle comes with a 172-point inspection, CARFAX® Vehicle History report, and comprehensive and powertrain limited warranties. There's added value to a Ford Certified Pre-Owned vehicle.

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Ford F-150

More Strength. Less Weight.

The F-150® is purpose-built from the ground up — designed to be tough and productive. This is what happens when you merge premium-grade muscle with finely tuned intelligence and design. A beast with brains. A relentlessly tough, high-strength, military-grade, aluminum-alloy body and torture-tested high-strength steel frame with new tech to help you work smart and hard.

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Ford Dealership
Located in Gadsden, AL

Ronnie Watkins Ford in Gadsden, Alabama is proud to be one of the premier automotive dealerships in our area. From the moment you walk into our showroom, you'll know our Commitment To Customer Service is second to none. We strive to make your experience with Ronnie Watkins Ford a great one - now and for the life of your vehicle. Ronnie Watkins Ford is proud to be an 12 time recipient of the Ford President's Award, voted by our customers. 

More About Us
Monday 9:00AM - 6:00PM
Tuesday 9:00AM - 6:00PM
Wednesday 9:00AM - 6:00PM
Thursday 9:00AM - 6:00PM
Friday 9:00AM - 6:00PM
Saturday 9:00AM - 6:00PM
Sunday Closed
Monday 7:30AM - 5:30PM
Tuesday 7:30AM - 5:30PM
Wednesday 7:30AM - 5:30PM
Thursday 7:30AM - 5:30PM
Friday 7:30AM - 5:30PM
Saturday Closed
Sunday Closed
Monday 8:00AM - 5:30PM
Tuesday 8:00AM - 5:30PM
Wednesday 8:00AM - 5:30PM
Thursday 8:00AM - 5:30PM
Friday 8:00AM - 5:30PM
Saturday 8:00AM - 1:00PM
Sunday Closed

Ronnie Watkins Ford of Gadsden

Whether you live in Gadsden, Rainbow City, Southside, or any of the communities surrounding Birmingham, Alabama, you know you can turn to Ronnie Watkins Ford when you're in the market for a new or pre-owned vehicle. Discover how our people make the car-buying process fun and simple.

Why Shop at Ronnie Watkins Ford?

Ronnie Watkins founded Ronnie Watkins Ford in 1998 to give Gadsden and the surrounding area a premier car dealership that offers an honest and no-hassle experience when buying a new sedan, truck, or SUV. This commitment to going the extra mile for our customers shows, because we're a twelve-time President's Award winner, and in 2011, we won the Ford Salute to Dealers award.

Additionally, our experienced sales and service staff have strong ties to the community. That's why we're proud to help out with charities and organizations that include the Salvation Army, Big Oak Ranch, United Way, Etowah County Red Cross, the ESTEEM Program, and local high schools and colleges.

Finding Your Perfect Vehicle

It doesn't matter if you're in the market for a new Ford F-150, Escape, Bronco, Maverick, or Explorer, you'll find an excellent selection of all the top vehicles at our dealership. Plus, if you have a certain vehicle in mind, our convenient and no-obligation CarFinder tool can help. Simply tell us the details of the vehicle you're searching for, and our staff will do all the hard work of finding your perfect car for you.

Even if you're interested in purchasing a pre-owned vehicle, we can help. We have a variety of makes and models available. Check out our inventory online, and then start narrowing down your options by year, price, color, and more to find the vehicle that's the perfect fit.

Getting the Financing You Need

After you find your ideal vehicle, it's time to come up with the financing you need to get it home. With our guaranteed credit approval program, we make it easy to find the option that suits you, even if you're just starting out and have no credit or you're rebuilding your credit. The professionals in our finance department love to work with numbers, so they're happy to sit down with you to discuss all your loan or lease options.

Coming Back for Dependable Service

Once you drive your new vehicle home, you know you can always come back to our service department for dependable care. Our Quick Lane technicians receive training specific to Quick Lane procedures, so you can rest assured that you're getting expert service when it fits your schedule.

Additionally, our main shop technicians each specialize in different aspects of repair, such as diesel or transmission, to better meet your needs. We also have two senior Master Technicians who are fully Ford-certified in all aspects. If you like doing some of the work yourself, our parts center is ready to provide the genuine Ford parts you need to make sure your vehicle stays in top shape.

No matter where you live around Gadsden, you can turn to Ronnie Watkins Ford for a great selection of vehicles and friendly professionals that make the difference.