Staff


Click on one of the people below to find out more information.

  • Ronnie Watkins
    Owner/President
    256-543-9400

    Ronnie was born in Birmingham, AL and attended Ensley High School. From there he went on to Samford University. Ronnie has over 38 years experience in the car business. Beginning in 1977 selling Datsun, Pontiac, and Rolls Royce. In 1997 Ford Motor Company offered Ronnie an opportunity to open a Ford franchise in Gadsden, AL.  With help and guidance from his long time mentor, Leon Edwards of Edwards Chevrolet, Ronnie opened Ronnie Watkins Ford in Gadsden, selling our first vehicle in September of 1998.  Since that time a lot has happened!

     

    Ronnie is very active in the business. He is easily accessible and enjoys the day to day interaction with customers. While Ronnie has served on many boards over the years, he is currently serving, and has for the last 13 years, on the Board of Trustees for Samford University. He is also on the Ford Dealers Advertising Board for the Atlanta Region, Salvation Army Advisory Board, and the Etowah County Tourism Board.  He is an active member in Meadowbrook Baptist Church, where he has taught Sunday School for the last 11 years. 

     

    Ronnie has been married for over 34 years. He has 3 daughters and 4 grandchildren. Two of his daughters are active in Ronnie Watkins Ford. Ronnie and his family lives in Gadsden.

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  • Jacob Vanderford
    General Manager
    256-549-7060

    I was born and raised in Gadsden, AL. I am a high school graduate of Westbrook Christian School. I attended Gadsden Community College and then The University of Alabama, where I received a degree in Civil Engineering. 


    I have been at Ronnie Watkins Ford since June of 2009. I am married and have one child. I enjoy hunting, sports, doing anything outdoors, and spending time with friends and family. 


    I enjoy getting to talk with customers and help them choose the perfect vehicle to fit their needs.

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  • Harry Chesser
    General Sales Manager
    256-549-4246

    I was born and raised in Gadsden, AL, and have spent most of my life here. I was in the first graduating class of Litchfield High School in 1978. I am married and have one daughter. 


    I have been in the auto industry for 28 years and with Ronnie Watkins Ford since 1998. I was fortunate to be the 1st sales employee hired by Ronnie Watkins Ford.  It is a pleasure to work for a dealership that is honest, that has integrity, and is a Christian based organization.

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  • Stoney Diggs
    Finance Manager
    256-438-9109

    I came to Gadsden in 1998 when Ronnie Watkins Ford opened and sold a car on my first day. I moved up to sales manager 7 months later and have watched this business grow into one of the top Ford dealerships, not only in Alabama but in the Southeast region. I am proud to have been a part of this a team that continues to lead and progress towards our goal of the being the BEST dealership in Alabama. 


    I love meeting new people every day and getting to see them achieve the American dream of owning a car. And also getting to help them make the best vehicle and financing choice for their family.

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  • Nathan Hall
    Fleet and Finance Department
    256-543-9400

    I graduated from Anniston High School and Jacksonville State University. For over 25 years I officiated high school football, baseball, and basketball throughout East Central Alabama. I am married, and have three children and six grandchildren. I enjoy cooking and playing golf. 


    I have been at Ronnie Watkins Ford for over 14 years. I enjoy meeting new people and helping them reach their goals, and I love doing it in a family atmosphere.

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  • PL Anderson
    Finance Manager
    256-543-9400

    I am originally from Michigan and attended high at CM Russell High School in Great Falls, Montana. I moved to Alabama in 1992 and currently live in Alexandria with my wife and 2 children. I enjoy hunting, fishing and spending time with my family. 


    I have been with Ronnie Watkins Ford since 2015. The finance process can be intimidating for some customers. My job is to help put them at ease and make it fast, fun and easy. It's very rewarding to help people get into the vehicle they want with a payment they can afford.

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  • Patrick Tow
    General Sales Manager
    256-543-9400

    I am a graduate of Gadsden High School and The University of Alabama. I enjoy boating, Alabama football, and golfing. 

     

    I have worked at RWF since 2006. I love the people that I work with and the family atmosphere that we share here.

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  • Karl Adams
    Sales & Leasing Representative
    256-549-4245

    I am a lifelong resident of Etowah County. I am a 1970 graduate of Southside High School and a 1975 graduate of The University of Alabama. I am married, have two children and three grandchildren. I enjoy sports, music, and especially playing the piano. 


    I have been at Ronnie Watkins Ford since 1999. I really enjoy working with the public, specifically retail sales which I have done for over 40 years.

     

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  • Juarus Rawls
    Sale & Leasing Representative
    256-549-4252

    I am a 1992 graduate of Gadsden High School. I attended Jacksonville State University and graduated from University of Phoenix. I have been employed at Ronnie Watkins Ford since 2002. In that time I have won numerous sales awards from Ford Motor Company including Legends and Leaders, Professional Sales Association, and I'm an eight time E2 Employee Excellence Winner. 


    In addition to working at Ronnie Watkins Ford, I enjoy giving back to the City of Gadsden and Etowah County. I serve on the Gadsden Commercial Development Authority, Gadsden Airport Authority, and I am a Reserve Deputy with Etowah County Sheriff's Department. I enjoy grilling on my Egg, bowling, and boating. 


    I look forward to giving you award winning service!

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  • Carey Harden
    Sales & Leasing Representative
    256-549-4248


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  • Darrin VanSandt
    Sales and Leasing Representative
    256-312-0788

    I am a 1983 graduate of Albertville High School. I am married, have 3 daughters and 4 grandchildren. I enjoy watching sports, movies, and playing chess. 


    I have been at Ronnie Watkins Ford since we opened in 1998. I love getting to meet new people on a daily basis and the excitement of the delivery process. 

     

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  • Jason Ivey
    Sales & Leasing Representative
    256-543-4274

    I have been a part of Ronnie Watkins Ford for over 5 years and I truly love working with people and helping them reach their dream of driving away in a new vehicle!


    I have a terrific wife and two terrific kids!  


    I graduated from Emma Samson High School in 1992. I am a proud member of their Wall of Fame. I played basketball for Temple University where I went to the Elite 8 in 1993. After college, I played professionally in Australia and China. I was recently voted into the Etowah County Sports Hall of Fame.


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  • Joe Willut
    Sales & Leasing Representative
    256-613-0762

    I am originally from Mukwonago, Wisconsin. I moved to Alabama in 2008 to be closer to family. God has blessed me with an amazing family. I am married with two wonderful boys. I love Wisconsin Badger football but I'm always proud to also say a big Roll Tide!


    I have been with Ronnie Watkins Ford since 2011. I am glad to be able to work in a family owned and operated business that is customer driven.  It is a positive place to work and I look forward to serving you.

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  • Joseph Fountain
    Sales & Leasing Representative
    256-543-9400

    I am a graduate of Etowah High School. I am married with two wonderful kids. I enjoy hunting, fishing, golfing, and anything outdoors.


    I have been at Ronnie Watkins Ford since 2013. I love being a part of a family business, and getting to meet new people on a daily basis.  

     

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  • Mike Wallace
    Sales & Leasing Representative
    256-549-7082

    I am born and raised in Gadsden, Alabama. I graduated from Grace Bible School. I then went to Jacksonville State University, where I earned a degree in Exercise Science. 


    I enjoy weight training, hiking, kayaking (really anything outdoors), and Alabama football! I come from a large family, so spending time with family and friends is very important. 

    I have been a part of the Ronnie Watkins Ford family since 2016. I really enjoy the atmosphere here. It is truly a customer centered dealership.  I love that it is family-owned and family-operated. Gadsden is my home, so I'm proud to work somewhere that gives so much back to my community. 

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  • Dusty Strickland
    Sales & Leasing Representative
    256-543-9400

    I am happily married to a wonderful woman and I am the proud father of three beautiful children. I am an avid hunter and gun collector. I also love fishing, boating, and camping. I am a huge football fan, especially Auburn football……War Eagle!!!

    I love being a part of Ronnie Watkins Ford and getting to meet new people and build friendships with customers. I love seeing customer's dreams come true, whether it's their 50th car purchase of their very first!

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  • Joey Edmondson
    Fixed Operations Manager
    256-549-4256

    I was born and raised in Boaz, Alabama. I graduated from West End High School and attended Gadsden State where I studied Automotive Technology. I am married and reside in Boaz. 


    I have been with Ronnie Watkins Ford since 2010.

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  • Don Higdon
    Service Manager
    256-543-9400

    I am from Gadsden, Alabama. I graduated from Southside High School and attended Jacksonville State University. I am married to my wife, Kelly and we have 3 wonderful kids. I enjoy hunting and fishing. 


    I have been with Ronnie Watkins Ford since 2013. I enjoy getting to meet new people every day and love the people I work with. 

     

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  • Justin Self
    Sales Department
    256-543-4276

    I graduated from Gadsden High School in 2007 and have been with Ronnie Watkins Ford since 2011. I have been married since 2011 and have 2 wonderful kids. 


    The thing I enjoy the most about my job are the customers. I enjoy talking with people and learning about their lives. To me, helping others is what we are here to do.

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  • Eric Talbot
    Parts Manager
    256-543-4261

    I am from Anniston, AL and a 1999 graduate of Susan Moore High School. I am married with one daughter. I enjoy hunting, fishing, working out, and collecting fire arms. 


    I have been with Ronnie Watkins Ford since 2005. I love the great people I work with.

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  • Leon Gladden
    Parts Department
    256-543-9400

    I am from Gadsden AL. I have been married over 45 years. I have two sons and three granddaughters. I enjoy playing golf and watching my granddaughters play golf and softball. 


    I have been a part of Ronnie Watkins Ford since 2002. I work with some of the best people. Everyone gets along and works together to make Ronnie Watkins Ford successful.

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  • Brian Mack
    Parts Department
    256-543-4261

    I was born and raised in Gadsden, Alabama. I graduated from Southside High School in 1991. I served 8 years in the Army as a tank crewman (driver and gunner) and a military police officer (patrol supervisor and squad leader). I lived in Germany for 4 years. I love fishing, cooking out, recreational shooting and building military models. 


    I have been with Ronnie Watkins Ford since 2002.

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  • Steve Smith
    QuickLane Manager
    256-549-7120

    I am a graduate of Emma Samson and Jacksonville State University. I have a wife and two kids and reside in Gadsden.  I enjoy fishing, reading, and watching football!


    I have been at Ronnie Watkins Ford since 2002. I have come to love the people that I work with and also enjoy getting to know the many customers that continue to come in over the years.

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  • John Henslee
    Quicklane Advisior
    256-549-7120

    I am born and raised in Gadsden, Alabama. I graduated from Gadsden High School. I then went on to Jacksonville State, where I earned a degree in Communications & Public Relations.


    I enjoy Alabama football and spending time with my son. 

    I have been with Ronnie Watkins Ford since 2006.

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  • Tina Richardson
    Office Manager
    256-549-4255

    I am originally from Winchester, Kentucky. I am an Army Veteran and I'm fortunate to have spent many years overseas. I have two grown sons. I really enjoy living in the Gadsden area. Being that I am originally from Kentucky, I really like living in the warm South.

    I have been a part of Ronnie Watkins Ford since 1998. I can honestly say that I love my job and look forward to going to work every day. I feel very blessed to work with such great people.

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  • Brittney Watkins-Vanderford
    Internet/Marketing Manager
    256-549-7116

    I have been a part, in some way, of Ronnie Watkins Ford since opening in 1998. My first job was in the car business at the age of 15. I worked with my Dad then also. 

    I attended Hoover High School before moving to Gadsden. I finished high school at Westbrook Christian School and then went on to the University of Alabama. I taught 1st grade for several years, before returning to the dealership full-time. 


    I married my high school sweetheart, Jacob, and we have one son. We currently live in Gadsden, AL.  I enjoy playing tennis, riding horses, spending time with friends and family, and watching movies!


    I truly love the people who work at this dealership. They are such a positive and fun group and have been a blessing on our life and this community. This really is a family.  

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  • Lauren Watkins Wilburn
    Marketing & Internet Manager
    256-549-7116

    I have been a part of Ronnie Watkins Ford for over 18 years. I am a graduate of the University of Alabama with a degree in Broadcast Journalism. After graduating, I moved to Atlanta and worked in the Sales and Marketing industry. After a few years, I decided to come back to Alabama and work in the family business.  

     

    I am married to Jordan, who is the most talented singer I've ever met. We are blessed with 2 beautiful children! I enjoy anything that has to do with fashion. I have a great love for animals, going to the beach and out on the river, but spending time with my friends and my family is definitely when I'm in my happy place!

     

    We are truly blessed with the best employees at Ronnie Watkins Ford. They have all become part of our family. It is such a positive atmosphere here and I sincerely enjoy meeting customers on a daily basis. I am so thankful for each and every one of our customers.

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  • Kristy Marbut
    Marketing and Internet Coordinator
    256-543-9400

    I started working at Ronnie Watkins Ford in 2003 during my junior year through the co-op program at Etowah High School. In 2012 I married my high school sweetheart. We currently reside in Hokes Bluff. I am an avid reader and enjoy traveling, fishing, and attending sporting events (especially hockey games)


    I truly love working for a family-owned, family-operated business. It really is like I am a part of the family!

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  • Coty Cavin
    Sales Department
    256-543-4263


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